10 Best Affordable CRM Software Solutions for Small Businesses in 2021

In today’s fast-paced business world, small businesses must find affordable and efficient ways to manage their customer relationships. Customer relationship management software (CRM) is an essential tool that helps businesses stay organized while building and maintaining strong connections with their clients. However, the cost of enterprise-level CRM software can be prohibitive for small businesses. Fortunately, there are plenty of affordable CRM software solutions designed specifically for small businesses. In this article, we’ll explore the 10 best affordable CRM software solutions for small businesses in 2021 and their features.

1. HubSpot CRM
HubSpot CRM is an excellent CRM software solution for small businesses that provides a free version that can support up to 1,000,000 contacts. It has the necessary CRM features that you need to manage and nurture leads such as lead capture forms, lead scoring, and email marketing. HubSpot’s sales tools provide sales teams with email tracking, scheduling, and call tracking capabilities. The software integrates with other HubSpot products, such as marketing automation, allowing you to scale and expand when necessary.

2. Freshworks CRM
Freshworks CRM, formerly known as Freshsales, is another excellent choice for small businesses that want a more in-depth CRM software. Freshworks CRM features lead and deal management, customization options, and team collaboration features. The software also allows you to automatically capture visitor information from your website and integrates with other Freshworks products such as Freshdesk and Freshchat. Freshworks CRM starts at $12 per user per month.

3. Zoho CRM
Zoho CRM is an affordable CRM software solution that offers a free version with limited functionality, as well as paid versions at $12 or $18 per user per month. The software provides you with various features such as lead and contact management, sales forecasting, and email marketing. Zoho CRM also allows you to create custom dashboards, collaborate with your team, and integrate with third-party applications. Zoho CRM is one of the most feature-rich CRM software options on this list.

4. Salesforce Sales Cloud Essentials
Salesforce is a popular CRM solution designed for enterprise-level businesses, but they also have a solution that caters to small businesses, the Sales Cloud Essentials. With Salesforce Sales Cloud Essentials, you can manage leads, contacts, and deals, as well as automate processes with custom workflows. The software also includes a sales dashboard, email integration, mobile app, and customizable reports. The software starts at $25 per user per month.

5. Insightly
Insightly is a budget-friendly CRM solution that provides organizations with lead and contact management, project management, and email marketing capabilities. Insightly includes integration with G Suite, Office 365, and social media platforms. It also offers workflow automation, custom dashboards, and reporting features. Insightly starts at $29 per user per month.

6. Pipedrive
Pipedrive is a user-friendly CRM software that focuses on sales pipeline management. With features such as lead tracking, sales forecasting, and email automation, Pipedrive allows you to manage your sales process efficiently. The software also includes customizable visual pipelines, reporting, and a mobile app. Pricing starts at $12.50 per user per month.

7. Streak
Streak is a CRM software that integrates fully with Gmail. The software offers a collaborative workspace where you can manage leads, deals, and workflows within your Gmail inbox. It also includes mobile app access and custom reporting. Streak has a free version with limited functionality and subscription plans starting at $15 per user per month.

8. Less Annoying CRM
Less Annoying CRM has a unique pricing model, where you pay only a $15 monthly subscription per user. The software includes contact management, lead tracking, calendar management, and task management. It also offers integrations with Google Workspace, Mailchimp, and Quickbooks Online.

9. Agile CRM
Agile CRM is an all-in-one CRM software that includes marketing automation, email marketing, and sales automation capabilities. The software offers lead tracking, contact management, and social media monitoring tools. Agile CRM also has a unique calendar feature that you can share with your team. Agile CRM starts at $8.99 per user per month.

10. Capsule CRM
Capsule CRM is a simple CRM software option designed for small businesses. The software offers excellent contact management features, including custom fields and tagging. Capsule CRM also includes customizable pipelines for tracking leads and deals, email integration, and reporting. The software starts at $18 per month for two users.


1. What is CRM software, and why is it essential for small businesses?
CRM software is an application that helps businesses manage customer data, track communication history, and automate workflows related to sales and marketing. Small businesses need CRM software to improve lead management, customer communication, and sales tracking, which helps increase revenue and customer loyalty.

2. How much does CRM software cost for small businesses?
The cost of CRM software for small businesses varies depending on the features included and the number of users. There are CRM software options on this list that start at $0 per user per month, while others can cost up to $25 per user per month.

3. What features should I look for in CRM software for small businesses?
Small businesses should look for CRM software that includes lead and contact management features, sales tracking, automated pipelines, email marketing, and integrations with other business tools. The software must also be user-friendly and easy to use for all team members.

Choosing the right CRM software for your small business does not have to be a daunting task. The ten CRM software solutions on this list are all great options for small businesses looking for an affordable and efficient way to manage their customer relationships. Do your research, determine your needs and budget, and select the software that best suits your business requirements. With the right CRM software, your small business can improve its customer relationships, grow its sales, increase loyalty, and achieve long-term success.

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